Creative Style Profile

Creativity is what brings energy and excitement to the workplace. It’s also what increases productivity, innovation, and gives organizations a strategic edge. And according to a recent IBM survey, more than 1500 Chief Executive Officers from 33 industries identify creativity as the skill most needed to be successful in today’s business world. That’s why it’s not only important but essential to teach people how to think creatively.

The Creative Style Profile is an assessment and workshop that helps people to improve their understanding of creativity and innovation and provides the means to build more powerful, collaborative relationships. The profile identifies a personal preference for one of five creative styles:

Connector
Perceptive-oriented, playful, observant, and light-hearted

Dreamer
Receptive-oriented, instinctual, imaginative, and insightful

Innovator
Goal-oriented, entrepreneurial, adaptable, and motivated

Builder
Visually-oriented, artistic, detailed, and resourceful

Explorer
Action-oriented, adventurous, risk-taking, and unconventional

Learning Outcomes

• Discover one’s personal creative style
• Learn how to enhance and utilize creative thinking
• Understand how communication is affected by creative thinking styles
• Recognize how creative styles influence teamwork
• Learn how to collaborate with people who have different creative styles

• Connectors
• Dreamers
• Innovators
• Builders
• Explorers

Time Required
Assessment: 20 minutes
Interpretation: 1 hour
Workshop: Half day